Product/UX Design Expert

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Contact

London, UK

[email protected]

Portfolio: goncalo.stratfordandrade.com

LinkedIn: linkedin.com/in/goncaloandrade

Medium: @goncaloandrade

I bring over a decade of dedicated UX expertise, delivering impactful solutions across diverse projects, notably as a seasoned contractor. Collaborating with esteemed brands like Lloyds, Aviva, Conde Nast (Vogue, GQ), EDF, and Shell, I've contributed alongside dynamic teams of developers, managers, and researchers, fostering innovative experiences.

With a foundation in Graphic Design complemented by proficiency in coding and Service Design, I offer a holistic approach to problem-solving, fostering strategic insights for optimal user engagement. My multifaceted background ensures a comprehensive understanding of user needs and a commitment to delivering exceptional design solutions tailored to London's dynamic market.

Skills

User-Centered Design (UCD)

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Product Strategy

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Wireframing & Prototyping

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Team Management

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Stakeholder Management

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Languages

English

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Portuguese

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French

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Spanish

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Education

UX Strategy Playbook with Jared Spool 2019 London

Service Design Course 2018 UAL, London

MA in Multimedia and Graphic Design 2009-10 ESAD, Porto Portugal

Information Design with Hamish Muir 2010 ESAD, Porto, Portugal

Degree in Graphic Design 2005-09 ESAD, Porto, Portugal

Additional Experience

UX Mentor From Apr 2020, UX Academy, UXPA UK, ADPlist, Google

Mentoring MA student Feb 2019, Italy

Tutor for Designing Voice Interactions 2018-19 UX Academy, MUXL, London

Aviva Spotlight award 2017, Aviva, London

UX Scrum training with Roman Pichler 2015, London

Student Body president ESAD, Porto, Portugal

Design Survival Manual Atelier da Imagem, Porto, Portugal

Work Experience

Lead Product Designer (manager)

Global, UK | march 2022 - present

Improving existing design processes and helping the department grow in design maturity. This role was focused on data heavy application to support complex business processes.

I grew the team and implemented new processes to ensure the quality and consistency of the products we worked on. I also mentored and coached my team members, as well as other stakeholders (mainly PMs) on design strategy and best practices

• Create an efficient and knowledgeable team
• Introduce new processes and tools, including better user research and modern tools like Figma
• Instilled a culture of design as part of product strategy Proved the value of research and made it a standard part of developing any product
• Consolidated disparate visual languages into a cohesive component library and managed its design and implementation

Lead Product Designer (manager)

Cloudcall, UK | October 2020 - March 2022

Working to implement the digital transformation in the communications company, from sales led feature factory to product led and research based.

I work closely with the PMs and CPO to constantly refine the design strategy and ensure the user is at the centre of all we do. I also manage the design team and help them grow

• Part of company’s digital transformation
• Pivotal role in design and product strategy Implemented User Research process and knowledge repository
• Mentored and upskilled PMs in User Research
• Line management of the members of the Experience Design team
• Overall management of Experience Design team priorities, workflows and tribe relationships

Senior Product Designer

TotallyMoney, UK | September - October 2020

Helped define the strategy for entering the car insurance market by focusing on entry points and lifetime interactions

• Worked on a scalar experience to be delivered over time
• Defined MVP functionality for a full user journey